HYMACS started while I was in college at a small school just below the White Mountains in New Hampshire.
Most days were spent skiing in the winter, floating the rivers in the summer, sitting around fires at night, or just being outside. That environment becomes part of you without you realizing it.
The image below is a building on campus, where HYMACS began. Nights looked like this because there was no light pollution anywhere around us.
At the same time, the clothing I saw everywhere else felt like it was going in the opposite direction. Graphic tees were getting louder and more trend-driven.
Everything felt temporary. I could not find the kind of shirt I actually wanted to wear. I wanted something simple, the kind of graphic tee that felt like it could have been around for years, not something designed to disappear in a season.
The image below shows years of mountain runoff carving these rocks into deep channels and natural pools. The water was freezing year-round, but it created plenty of swimming holes.
So I started making them for myself.
What began as a few designs in a dorm room slowly turned into something more. Friends wanted them. Then people I did not know. Then people from completely different places. It happened gradually. There was no moment where it felt like a “brand” had been created. It just kept growing.
The photo below shows a driving range outside town. No one ran it. Just buckets of balls and a drop box where you paid what you thought was fair. That kind of trust was normal here. Mountains in every direction.
Looking back, HYMACS was being formed long before I ever planned it. The place I was in, the pace of life there, the mountains, the culture around me all shaped what this became. The brand grew out of that without me really noticing.
That part has never changed.
Every piece still comes from the same place.
If it does not feel like something I would actually wear, it does not get made.
The goal has never been to chase trends or build something flashy. It has always been about making the kind of clothing that felt missing in the first place.
That's what HYMACS is.
Shop now
